Famously bearded children's author Philip Ardagh (the best-selling Eddie Dickens books) has until recently been a very visible (well, partly) presence on Facebook, regularly commenting on the status of friends, many of whom are also children's writers and illustrators.
Until he took it into his head to wish someone a happy wedding anniversary and then compounded the felony by wishing someone else a happy birthday. He received two warnings from Facebook about abusive behaviour and has now disappeared from the site.
All his posts have also been removed.
But Philip's friends have not taken this lying down; as well as petitioning Facebook to reinstate this harmless if bumbling giant, many of them have donned similar beards in protest (see the Book Maven, above).
But wait - could this all just be a cunning plan? Philip has a new book out - four in fact - called Grubtown Tales, published by Faber. Surely not even PA would stoop to PR that involved his Facebook friends making fools of themselves in photoshopped beards?